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Privacy Policy

Last updated: March 20, 2025

At Pryma Digital SpA ("Pryma", "we", "our"), we are committed to protecting your privacy and handling your personal data with the utmost transparency and security. This Privacy Policy describes how we collect, use, and protect your information.

1. Data Controller

Pryma Digital SpA
Email: administracion@prymadigital.com
WhatsApp: +56 9 9383 5729 (business hours)
Web: prymadigital.com

2. Data We Collect

2.1 Information you provide

  • Contact data: Name, email, phone, title, and company when you contact us or request information.
  • Contracting data: Tax information, billing details, and contractual details for service delivery.
  • Project data: Technical and business information necessary for developing AI and data science solutions.
  • Communications: Content of emails, messages, and any communication you maintain with us.

2.2 Automatically collected information

  • Browsing data: IP address, browser type, pages visited, time spent, and usage patterns.
  • Cookies and similar technologies: We use technical and analytical cookies to improve user experience.
  • Device data: Operating system, device identifiers, and regional settings.

2.3 Model training data

When you provide data for training custom AI models, it is processed exclusively for the agreed purpose and under strict security measures. This data remains your property and is not used for other purposes without your express consent.

3. Purposes of Processing

We use your data for:

  • Service delivery: Developing, implementing, and maintaining contracted AI, MLOps, and data science solutions.
  • Communication: Responding to your inquiries, sending relevant project information, and maintaining the business relationship.
  • Service improvement: Analyzing the use of our services to optimize and develop new features.
  • Legal compliance: Fulfilling applicable legal, tax, and regulatory obligations.
  • Marketing: With your consent, sending communications about Pryma services, events, and news.

4. Legal Basis for Processing

  • Contractual performance: Processing is necessary for the delivery of contracted services.
  • Legitimate interest: To improve our services, prevent fraud, and ensure security.
  • Consent: For marketing communications and processing requiring your express authorization.
  • Legal obligation: To comply with legal and regulatory requirements.

5. Data Sharing

We do not sell your personal data. We may share information with:

  • Service providers: Companies that help us deliver services (hosting, cloud infrastructure, development tools), under confidentiality agreements.
  • Technology partners: AI infrastructure providers (AWS, Google Cloud, Azure) for solution deployment.
  • Authorities: When required by law or to protect our legal rights.
  • Corporate transactions: In the event of a merger, acquisition, or asset sale, with appropriate safeguards.

6. International Transfers

Some of our cloud infrastructure providers may process data outside the national territory. In such cases, we ensure that adequate safeguards exist and compliance with applicable regulations.

7. Data Security

We implement enterprise-grade technical and organizational security measures:

  • Data encryption in transit (TLS 1.3) and at rest (AES-256).
  • Role-based access control and multi-factor authentication.
  • Continuous monitoring and threat detection.
  • Encrypted backups and disaster recovery plans.
  • Periodic security audits and penetration testing.
  • Ongoing staff training in data protection.

8. Data Retention

We retain your data for as long as necessary for:

  • Client data: During the business relationship and the legal retention period (generally 6 years for tax data).
  • Contact data: Until you request deletion or withdraw your consent.
  • Training data: As agreed in the service contract, with secure deletion upon completion.
  • Browsing data: Maximum 24 months for analytical data.

9. Your Rights

You have the right to:

  • Access: Obtain confirmation of whether we process your data and access it.
  • Rectification: Correct inaccurate or incomplete data.
  • Erasure: Request deletion of your data when no longer necessary.
  • Restriction: Restrict processing under certain circumstances.
  • Portability: Receive your data in a structured format and transfer it to another controller.
  • Objection: Object to processing based on legitimate interest or for direct marketing.

To exercise these rights, contact us at administracion@prymadigital.com. We will respond within a maximum of one month.

10. Cookies

We use the following types of cookies:

  • Technical cookies: Essential for the operation of the website.
  • Analytical cookies: To understand how users interact with our site (can be disabled).

We do not use advertising or third-party tracking cookies. You can manage your cookie preferences through your browser settings.

11. Minors

Our services are aimed at businesses and professionals. We do not intentionally collect data from minors under 18 years of age. If we detect that we have collected data from a minor, we will delete it immediately.

12. Changes to this Policy

We may update this Privacy Policy periodically. Significant changes will be notified through our website or by email. We recommend reviewing this page regularly.

13. Contact

For any privacy or data protection inquiries:

Pryma Digital SpA
Email: administracion@prymadigital.com
WhatsApp: +56 9 9383 5729 (business hours)
Web: prymadigital.com